“The motto would probably be, ‘Oh, for god’s sake.  Do you know...

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“The motto would probably be, ‘Oh, for god’s sake.  Do you know how sometimes when you get an ice lolly or a popsicle, and you wait too long to eat it and it melts and falls off the stick?  The disappointment that that encapsulates would suit ‘Oh, for gods sake’ perfectly.  Although to go into battle with that on a banner, you’ve lost the battle already psychologically I think.”